Are you considering to buy a gun as a gift for a friend or a family member during the holidays? When it gets closer to the holiday season, expect an uptick in sales. What about an online firearm merchant account? How can you obtain it affordably and without major challenges? Just keep on reading this article and you’ll know.
Holiday Season Sales: Online Firearm Merchant Account
During the holiday season, you’re most likely to witness a 20-25% increase over average sales. People give firearms as presents for a number of reasons. Well, some people are avid hunters, and others are looking for extra protection. Who wouldn’t like to enjoy the holiday season discounts?
Let’s take the Black Friday shop on Amazon. During the holiday season, it’s bursting with price drops on items in multiple departments, including both clothing, electronics, and houseware, and the rest. Black Friday has traditionally been a striking day for gun sale retailer. However, in 2017, it was better for consumers looking for more affordable deals.
By the way, some suggest consumers buying gift certificates instead of the actual thing. As a result, the person, who’ll own the gun, can go through a background check. He/she can look and see what he/she feels comfortable with and find out what fits him/her best.
When it comes to gun makers and retailers, they’ve increased their marketing efforts this year to enjoy more firearm sales at special rates on Black Friday, and the whole holiday season. What are your efforts? Have you found a reliable payment processing company to work with? Does it guarantee affordable rates and fees? Be sure that with a true professional, you can enjoy the most secure and lowest cost online firearm merchant account in the industry.
Firearm Industry and Gun Sales
Gun and ammunition stores accounted for $8.6 billion in revenue in 2016, as research from IBIS World shows. In fact, shoppers begin making holiday purchases in October, and these earlier purchases are going to help hit a new online sales record this year.
Early shopping, mobile commerce or mCommerce, voice shopping, and free shipping are going to be “trendy” this year. So, retailers can make plans for a busy holiday shopping season in 2018. By the way, consumers are expected to spend an average 4.1% more than they did while making their holiday purchases in 2017. This is according to a report released by the National Retail Federation and Prosper Insights & Analytics.
It’s interesting to note that, based on the records kept by the Federal Bureau of Investigation, 2.586.138 firearm background checks were logged in December 2017. The number is down from 2.771.159 in the same month in 2016, and 3.314.594 in 2015.
As you see, for firearm merchants and local gun shop owners, Black Friday and other hot holiday days are a chance to bring in loyal customers and enjoy increased revenue. So, use the right marketing efforts and work with the right processor to get the best for your firearm business.
Author Bio: Electronic payments expert Blair Thomas is the co-founder of high risk payment processing company eMerchantBroker that offers exceptional merchant services, including an online firearm merchant account. He’s just as passionate about his business as he is with traveling and spending time with his dog Cooper.