On Saturday, 24 November, shopping shifted from big box stores and malls to mom-and-pop shops that were live in North Park, Encinitas, as well as other areas across San Diego in a shop-small campaign, dubbed the Small Business Saturday.
Artlexia offered their customers tangerine mineral water as they looked through Mexican jewelry, art and crafts in the North Park shop while shopkeepers put out hot cookies outside the Magical Child boutique in South Coast Highway, Encinitas.
Small Business Saturday means a lot to business owners who are customer-oriented like Tammy Arnold of Target, a local toy shop. According to her, some of the buyers who visit Target are repeat customers for years and respect them for the uniqueness of their products.
The small business campaign got underway in 2010 courtesy of American Express. Since its launch, the event has become not only a yearly tradition but also a contributor of billions of dollars to local independent shops.
Plus, the promotion has shed more light on the benefits of shopping locally which is a bone of contention now that buyers are spending more money online.
According to a research firm that studies trends in mobile and internet-based shopping, online sales by Americans may exceed $124 billion this festive season, around 15% above 2017’s record.
That Saturday, as early as 7 a.m, the data-analysis firm had reported nearly $400 million in Small Business Saturday sales.
The shop-small campaign is not even a decade old, yet it already boasts of high sales alongside other major festive season shopping events that come after Thanksgiving whether the purchases are made online or over the counter.
Damien Cruz of Overload matched the sales Small Business Saturday day to Black Friday’s performance. Overload is a clothing line on 30th Street that was offering 25% off all clothes and 50% off any order with a San Diego or North Park reference.
According to him, shoppers love independent stores more because “corporations are far away from the shoppers which makes them feel more at home.”
“You enjoy a lot more personal service. I’m not into wearing what everyone else has, so shopping at Overload ensures I get unique,” said Shanon McCloud, one of the shoppers at small
For Chad and Stacy Reddell, the shop-small Small Business Saturday is a valuable marketing tool.
The 101 Republic Clothing Co. Creators were at South Coast Highway, outside Encinitas 101 MainStreet Association— the corporate group behind the shop-small event for that area.
“Small Business Saturday is perfect place and day to show what you do. It represents the family-oriented brands, the husband-and-wife brands, and helps us all thrive.” Said Stacy Redell.
It seems like Independent shops are becoming more popular and the Small business industry will soon need to offer more mom-and-pop shop business funding solutions to help them grow.
Author Bio: As the FAM account executive, Michael Hollis has funded millions by using mom-and-pop shop business funding solutions. His experience and extensive knowledge of the industry has made him finance expert at First American Merchant.